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Customer awareness in second charges is growing – make sure not to miss it

Awareness in second charges is growing

How much do you have to say something before people start to believe it’s the truth? I ask this, not because I’m planning on starting some elaborate lie, but rather because I’m puzzled by an industry ‘belief’ that contradicts the evidence.

It seems much of the mortgage industry perceive that second charge mortgages had – in the past – a bad reputation with brokers AND consumers.
But – as someone who has been in this industry for longer than I care to remember – I must admit that I can’t quite remember a time when consumers had a negative opinion of secured loans.

Don’t get me wrong. The product, as it stood back in the day, left a little to be desired. Rates were higher than they are today and many products came with early redemption charges (like, may I add, many mortgages) and there’s no doubt that the second charge loans of today are miles better than they’ve ever been in the past.

But to suggest there was a negative opinion about the products from consumers seems odd to me. The market was booming back in the day driven, not by broker referrals, but by consumer demand. Volumes were many times higher and the average loan size was less than half of that seen today. The number of secured loans sold then makes today’s figures look very sick, despite the resurgence of second charges.

The issue consumers do have – or, moreover, the issue second charges have – is a lack of information. Unlike during the “noughties” there are no adverts and no promotion. Consumers aren’t prejudice about second charges, no, but they are also not always aware of them. Those who do buy without going through a mortgage broker do so often by accidentally dropping out of the unsecured process.

Some brokers are changing this but a bigger force is now coming in to play. The mainstream media is now talking positively about secured loans – even your Sunday papers. Word of mouth, as always, is serving as a promotional tool for the sector – and with rates as low as they are it’s not surprising.

Consumers have always been responsive to the second charge sector. Now that demand is returning, make sure you’re ready to meet the need. If you don’t, someone else will.

www.promisemoney.co.uk

01902 585052


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    More than 50% of borrowers receive offers better than our representative examples. The %APR rate you will be offered is dependent on your personal circumstances.
    Secured / Second Charge Loans secured on your home
    Borrow £62,000 over 180 months at 9.9% APRC representative at a fixed rate of 7.85% for 60 months at £622.09 per month and thereafter 120 instalments of £667.54 at 9.49% or the lender’s current variable rate at the time. The total charge for credit is £55.730.20 which includes £2,660 advice / processing fees and £125 application fee. Total repayable £117,730.2
    LOANS SECURED ON YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON A MORTGAGE OR ANY OTHER DEBT SECURED ON IT.

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    Promise Money is a broker not a lender. Therefore we offer lenders representing the whole of market for mortgages, secured loans, bridging finance, commercial mortgages and development finance. These loans are secured on property and subject to the borrowers status. We may receive commissions that will vary depending on the lender, product, or other permissable factors. The nature of any commission will be confirmed to you before you proceed.

    More than 50% of borrowers receive offers better than our representative examples

    The %APR rate you will be offered is dependent on your personal circumstances.

    Mortgages and Remortgages

    Representative example

    Borrow £270,000 over 300 months at 7.1% APRC representative at a fixed rate of 4.79% for 60 months at £1,539.39 per month and thereafter 240 instalments of £2050.55 at 8.49% or the lender’s current variable rate at the time. The total charge for credit is £317,807.66 which includes £2,500 advice / processing fees and £125 application fee. Total repayable £587,807.66

    Secured / Second Charge Loans

    Representative example

    Borrow £62,000 over 180 months at 9.9% APRC representative at a fixed rate of 7.85% for 60 months at £622.09 per month and thereafter 120 instalments of £667.54 at 9.49% or the lender’s current variable rate at the time. The total charge for credit is £55,730.20 which includes £2,660 advice / processing fees and £125 application fee. Total repayable £117,730.20

    Unsecured Loans

    Representative example

    Annual Interest Rate (fixed) is 49.7% p.a. with a Representative 49.7% APR, based on borrowing £5,000 and repaying this over 36 monthly repayments. Monthly repayment is £243.57 with a total amount repayable of £8,768.52 which includes the total interest repayable of £3,768.52.


    THINK CAREFULLY BEFORE SECURING OTHER DEBTS AGAINST YOUR HOME

    REPAYING YOUR DEBTS OVER A LONGER PERIOD CAN REDUCE YOUR PAYMENTS BUT COULD INCREASE THE TOTAL INTEREST YOU PAY. YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON A MORTGAGE OR ANY OTHER DEBT SECURED ON IT.


    Promise Money is a trading style of Promise Solutions Ltd – Company number 04822774
    Promise Solutions, Fullard House, Neachells Lane, Wolverhampton, WV11 3QG

    Authorised and regulated by the Financial Conduct Authority – Number 681423
    The Financial Conduct Authority does not regulate some forms of commercial / buy-to-let mortgages

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