Over 35 Years of Specialist Finance Heritage
Promise Money is an FCA-authorised whole-of-market specialist finance broker and packager — not a lender. With roots dating back over three decades, we combine traditional customer service with independent access to 90+ UK specialist lenders.
Our Heritage & Roots
A track record of stability, innovation, and consumer advocacy across four decades of UK credit broking and loan packaging.
Midland & General Direct Ltd
Our senior leadership commenced specialist loan broking and mortgage packaging operations in Wolverhampton and the West Midlands, pioneering direct-to-consumer credit broking long before digital comparison sites existed.
Purpleloans & GE Capital Acquisition
Founded by Steve Walker, Purpleloans became a national household name as a leading credit broker in secured borrowing and specialist finance, championing transparent borrower advisory and intermediary packaging before being acquired by GE Capital.
Promise Solutions Established
Promise Solutions Ltd was established as a premier specialist master broker and packaging desk, connecting intermediaries, independent financial advisers, and borrowers directly with bespoke whole-of-market lender criteria.
Promise Money — Modern Whole-of-Market Desk
Operating strictly as an independent broker and packager, our Wolverhampton headquarters provides whole-of-market comparison across 90+ UK specialist lenders for residential mortgages, second charge homeowner loans, commercial property, and bridging finance.
The Promise Pledge
Five foundational commitments governing every client enquiry and broker consultation.
Straightforward Advice
We speak in plain English. No confusing financial jargon, hidden packaging charges, or misleading APR representative rates.
Whole-of-Market Reach
We work across 90+ UK specialist lenders, private banks, and building societies, placing complex deals that high-street banks decline.
Expert Case Packaging
Where automated high-street algorithms say no, our experienced packaging specialists manually assess your circumstances to place your application with the right lender for approval.
Speed & Efficiency
Time-critical bridging and auction purchases completed in 7 to 14 days, with same-day Decisions in Principle.
Personal Care
You have a direct phone number to your assigned specialist broker and dedicated case manager from application through to lender completion.
FCA Consumer Duty
Fully compliant with FCA Consumer Duty standards, ensuring affordable products and fair value for every UK borrower.
Meet Our Specialist Leadership
Real people with decades of real-world broker and packaging experience leading our client advisory desk.
Regulatory Disclosures & Governance
We operate under stringent regulatory standards to safeguard every borrower.
Statutory Information
- Entity: Promise Solutions Ltd
- Trading Name: Promise Money
- Regulatory Role: Credit Broker (Not a Lender)
- Company Reg: 04822774
- Incorporated: England & Wales (2003)
Regulatory Credentials
- FCA Authorisation: Ref: 681423
- Data Controller: ICO Ref: Z8661889
- Consumer Duty: Enforced across all desks
Headquarters & Contact
- Address: 2nd Floor, Fullard House, Neachells Lane, Wolverhampton, WV11 3QG
- Telephone: 01902 585020
- Email: info@promisemoney.co.uk
Consumer Rights
Ready to Discuss Your Financing Requirements?
Speak directly with our specialist broker advisory desk today. As an independent whole-of-market broker, we will compare 90+ UK lenders to find your optimal rate without affecting your credit score.

